Mara
Bulzan
Doing Global Research: Challenges and Recommendations based on a 26-country study
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Authors:
Mara Bulzan
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About Paper:
Global problems demand global evidence. This project reports on the design and delivery of a cross-national climate communication study conducted across twenty-six countries and eighteen languages. The jGlobal team developed a standard protocol, translated and back-translated all materials, obtained ethics approval, and coordinated local recruitment through online, university, and social partners. This study used a randomized online survey to compare how two common message styles about climate change are received. Equally important, this study documented the practical challenges of doing research across borders and offered ways to address them. Five lessons about global research stand out. First, shared measures and clear data quality rules are essential to make results comparable across countries. Second, careful translation, including back translation and local review, prevents minor wording shifts from altering meaning. Third, recruitment methods must fit local norms to reach diverse samples. Fourth, preregistration and transparent reporting build trust when samples and contexts vary. Fifth, behavior is more difficult to change than attitudes; therefore, studies should include observable actions whenever possible. Based on these lessons, the project recommends that future global studies invest early in translation workflows, create minimum data quality standards before launch, pilot locally, and pair intention measures with simple behavioral tasks. It also proposes a public codebook for classifying political climate speech and a 12 shared repository of country-level notes to speed future collaborations. By focusing on process as well as outcomes, this work offers a practical template for rigorous global behavioral research.
Source:
Columbia / Human Rights, Political Science / 2026
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Co-authors:
Mara Bulzan