Peyton
Hall

Instagram and Community Organizing: A Case Study in the Fight Against Anti-

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Peyton Hall

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Transgender Legislation "Instagram and Community Organizing: A Case Study in the Fight Against Anti-Transgender Legislation" explores the evolving landscape of political activism in the digital age through the ways in which the trans community and their allies utilize social media, specifically Instagram, for community organizing and mobilization against anti-trans legislation. Through a qualitative analysis of three Instagram accounts completed in Spring 2023, the research investigates community-building and organizing strategies by a grassroots campaign, a non-profit, and a prominent activist. Through an analysis of the accounts posted content and interactions in the comments sections, this research contributes to academic scholarship on the community organizing in the digital space by providing insights into the strategies employed to organize and mobilize against anti-trans legislation. Furthermore, the research offers practical conclusions for effective community organizing, empowering future endeavors in the fight for trans rights. By understanding the strategies and successes of community organizing against anti-trans legislation, the research offers valuable insights for future advocacy work by underscoring the power of social media as a platform for building community, disseminating information, and mobilizing collective action.

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University of Oregon / 2024

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Peyton Hall