Sophia
Serrano
213 Halting the Asphalt Plant: A Community Effort
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Authors:
Sophia Serrano
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About Paper:
This project aims to engage community support and raise awareness about the potential health and environmental ramifications of an asphalt plant that's been proposed for my hometown of Forestville, CA. I am exploring how strategic communication can be used to effectively rally community members into action. This project intends to sway decision makers through the use of targeted PR efforts, including media outreach and grassroots organizing. My approach to developing a successful PR campaign includes establishing communication with local officials and reaching out to local organizations for support. The campaign will also incorporate social media activism and engagement in town meetings. I will use surveys and feedback to help fine-tune the messaging. I anticipate that this project will help bring awareness to the risks associated with the proposed asphalt plant and generate community-wide opposition. I also expect that the outcomes of this campaign will pressure decision makers to reexamine the proposal. Successfully halting the implementation of the asphalt plant would hold developers accountable for prioritizing the health of Forestville residents as well as preserving the surrounding natural environment. The success of this campaign would also highlight the effectiveness of strategic communication and prove how powerful community mobilization can be. The Deceptive Divinity of Women in Relation to Nature in Margaret Cavenish's The Blazing World Sriharini Seshachalam
Source:
UC Davis / University Writing Program / 2024
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Sophia Serrano