Authors:

Demi Adebayo

Date Created:

Not specified

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About Paper:

The gig economy is activity where people earn income providing on-demand work, services or goods through a digital platform (e.g., website, App) [1]. The peer-to-peer (P2P) sharing economy will experience continued growth and be valued at $793.6 billion (at a CAGR of 32.01%) by 2030 [2]. The newest and fastest growth sectors in the U.S. will be shared items, education and health services. Companies such as Uber, Airbnb and Upwork have changed and improved their respective industries for both the workforce and consumer. Based on the CDC's national health survey, professionals in the hospitality, healthcare, construction, retail and education industries are frequently overworked, undervalued and underpaid [3]. The median annual income range for these occupations is $31,040 to $63,100 [4]. Additionally, health workers have reported their intention to find a new job due to feeling harassed and burnt out [5] while their customers have reported dissatisfaction with overall costs, wait periods, communication and insurance inequities [6]. The purpose of this project was to investigate the potential impact of a P2P platform on healthcare services. A total of 698 participants (age = 38 + 9 years; 322 males, 376 females) completed a 58-item questionnaire [7] online to measure their 1) satisfaction with the U.S. healthcare system and 'demand' for the P2P service, 2) outcome expectations of the P2P platform and 3) buyer behavior and usage of gig economy services. The results indicate consumers' interest in P2P healthcare services with 68% prepared to purchase them and 80% compelled to recommend them to a friend. It is recommended that future research examines the demand for a P2P healthcare platform from the 'healthcare provider' perspective. Also, it is recommended that industry leaders change and improve their 'best practices' with innovative methods and new technologies to improve healthcare provider retention and patient customer satisfaction.

Source:

DePaul University

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Co-authors:

Demi Adebayo