Authors:

Healthcare.gov Author

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As a part of the Affordable Care Act passed in 2010, the US government operates Healthcare.gov. Part of their initiative has been to increase health insurance coverage across the US, so our question is: how does Healthcare.gov influence young adult health insurance literacy using social media? Health insurance literacy encompasses being able to understand health insurance-related concepts, or ultimately the ability to parse our jargon to make informed decisions regarding health insurance coverage. Health insurance literacy and coverage rates are considerably lower among young adults, ages 19-34.^1 To understand this issue, we analyzed strategies HealthCare.gov uses through its YouTube channel to appeal to young adult consumers. Video analysis was completed for select videos created by Healthcare.gov, which noted presentation choices such as actor demographics, spoken words, and other components such as text characteristics. Data including total views and public responses to each video were also collected. All aspects of each video will be compiled into categorical themes used to convey the benefits of being covered by healthcare. Our results will entail a discussion of the methods used and how this pertains to influencing young adults. Despite low health insurance literacy in our target population, there is not much research on how Healthcare.gov has utilized YouTube as an informational tool in this realm. Implications provided will ideally guide future efforts to create media content advocating young adult health insurance literacy. 1. Conway, Douglas. "Adults Age 26 Had Highest Uninsured Rate among All Ages, Followed by 27-Year-Olds." Census.gov, 8 Oct. 2021https://www.census.gov/library/stories/2020/10/uninsured-rates-highest-for-young-adults-aged- 19-to-34.html. Oral Session 4: 2:15-3:15 PM CT Room: MSC 2300 A Walk Across Texas: An Analysis of the Economic Impact of a Community-Based Physical Activity Program Jordan M. Moore

Source:

Texas A&M University / 2024

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Healthcare.gov Author