Authors:

Winnie Lin

Date Created:

Not specified

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Professor:

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About Paper:

In an increasingly digital world, specific demographics, particularly those unfamiliar with technology or non-native English speakers, face barriers in adapting to technological advancements and media integration in America. This project focuses on empowering small businesses within local communities, particularly those facing such challenges, by providing them with the knowledge, tools, and resources needed to employ social media for business growth effectively. Through surveys, interviews, and community engagement, the project identifies the preferred educational medium for these communities: video, pamphlet, or online module. The educational resource will offer easily digestible, concise information on each step of social media marketing, from content creation to optimizing posting schedules. A key objective is to ensure accessibility by translating the information into various languages and distributing it in a large variety of channels. By engaging in this initiative, small business owners will gain valuable strategies for enhancing their marketing efforts, increasing customer engagement, and boosting sales through social media platforms. What's for Dinner? The Diet and Ecological Role of the Marine Dove Snail, Alia carinata Sophia Lindemuth

Source:

UC Davis / Communication / 2024

Topics:

No topics listed

Co-authors:

Winnie Lin