Authors:

Mallory Hersh

Date Created:

Not specified

Course Title:

Professor:

Not specified

About Paper:

Evaluating the feasibility of a startup business presents a valuable opportunity to cultivate a research mindset and develop crucial research skills in pre-college students. The purpose of this research explores the Lean Canvas Business Model (LCBM) as a potent educational methodology to achieve this dual purpose. The LCBM provides a structured analytical framework encompassing nine key components of a business's building blocks: (1) the problem, (2) the solution, (3) key metrics, (4) unique value proposition, (5) the unfair advantage, (6) the cost structure, (7) the revenue streams, (8) the channels to customers, and (9) the customer segments. To simultaneously demonstrate the efficacy of the LCBM as an educational vehicle and inspire research engagement, our high school student developed a hypothetical case study: Retro Roast, a coffee shop concept addressing the challenge of uninspiring, generalized coffee establishments. Through the systematic application of the LCBM's analytical steps to Retro Roast, this project not only illustrates how the framework can be used to evaluate the potential risks and viability of a new venture but also highlights its effectiveness in teaching fundamental research processes and fostering a pre-college interest in conducting rigorous inquiry. Keywords: Lean Canvas; Research Mindset of HS Students; Analytic Methodology; Research Approaches

Source:

Purdue University / 2025

Topics:

No topics listed

Co-authors:

Mallory Hersh